Greenlight Digital (2017–)

Content Strategist

  • Create, research, project manage and develop outreach and social content strategies for a range of retail, financial and legal clients

  • Produce content campaigns across a variety of formats including articles, whitepapers, infographics, interactive features and video

  • Coordinate and sub edit a team of copywriters, designers,  developers, and videographers to ensure content meets a high quality standard

  • Identify opportunities and analyse audiences to generate interest, coverage, natural links, social engagement and PR exposure

  • Cultivate relationships with influencers, experts and journalists to produce authoritative content that demands mainstream attention

  • Pitch ideas and report results to clients in presentations and briefings


Manning Gottlieb OMD (2014–17)

Senior Content Executive

  • Content/SEO strategy and production for Virgin Media, Virgin Trains, Estée Lauder, Starbucks, Specsavers, Renault, TSB, Age UK & Shelter

  • Managed the entire content process: audience analysis, opportunity identification, idea development and creative execution

  • Wrote articles & page copy; designed infographics, animation & video

  • Collated, aggregated and optimised content for clients’ channels, including social media, onsite blogs, newsletters and chatbots

  • Planned, monitored and reported effectiveness and performance through data research, social listening, web analytics and CMS

  • Innovation group member: consulted on emerging technologies (AI, VR/AR) with projects, research, conference presentations and writing