Curriculum vitae

 
 
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Experience 

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Greenlight Digital (2017–)

Content Strategist

  • Create, research, project manage and develop outreach and social content strategies for a range of retail, financial and legal clients

  • Produce content campaigns across a variety of formats including articles, whitepapers, infographics, interactive features and video

  • Coordinate and sub edit a team of copywriters, designers,  developers, and videographers to ensure content meets a high quality standard

  • Identify opportunities and analyse audiences to generate interest, coverage, natural links, social engagement and PR exposure

  • Cultivate relationships with influencers, experts and journalists to produce authoritative content that demands mainstream attention

  • Pitch ideas and report results to clients in presentations and briefings 

 
 

Manning Gottlieb OMD (2014–17)

Senior Content Executive

  • Content strategy and production for Virgin Media, Virgin Trains, Estée Lauder, Starbucks, Specsavers, Renault, Mitsubishi, TSB & Wilko

  • Managed entire content process: audience analysis, opportunity identification, idea development, creative execution & optimisation

  • Wrote articles & posts; designed infographics, animation & video

  • Collated, aggregated and optimised content across channels: organic search, social media feeds, on-site blogs, email newsletters & chatbots

  • Planned, monitored and reported effectiveness and performance through data research, social listening, web analytics and CMS

  • Innovation group member: consulted on emerging technologies (AI, VR/AR) with projects, research, conference presentations and writing

 
 

Wirral Grammar School for Boys (2013–14)

Graphic Designer and Publishing Editor

  • Designed and edited newsletter on teaching and learning practices

  • Produced posters, signage and videos displayed around the school

 
 

VLDB Solutions (2013)

PPC Reporting Analyst

  • Specialised in creating, managing and analysing pay-per-click paid search advertising accounts (AdWords and Bing Ads)

  • Also provided SEO and social strategy and implementation

 
 

Education 

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London School of Economics (2018–20)

MSc Politics and Communication

In progress

 
 

University of Leeds (2009–12)

BA Philosophy

First class Honours

 
 

Wirral Grammar School for Boys (2002–09)

3 x A-levels, 10 x GCSEs

 
 

Software 

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CV key

Office productivity and presentation

Office productivity and Presentation software

Design and AV production

Design and AV production software

Web analytics and development

Web analytics and development software

Social media, email and customer relationship management (CRM)

Social media, email and customer relationship management software

SEO, content and social media analysis

SEO, content and social media analysis software

Content management systems (CMS)

Content management systems (CMS)

Audience insights, market research and comms planning

Audience insights, market research and comms planning software
 
 

Skills 

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Strategy

Strategy & Planning

Copy

Writing & Editing

Research

Research & Analysis

Project management

Project management

Strategy

Design & AV production

Data

Data & Reporting

 
 

Interests 

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Politics

Politics

Science

Science

Culture

Culture

Technology

Technology

History

History

Sport

Sport

 
 
 

I’m always looking for a new project

Could I help you?