10 Years of the iPhone
Entire production process of motion graphic video to celebrate launch of the iPhone X
Landscape analysis, Audience research, Video research, Asset gathering, Graphic design, Motion graphics animation, Video editing, Sound editing, Brand TOV review, Copywriting
Link Virgin Mobile to the iPhone and its enthusiasts. The iPhone was initially available on just a few networks, while enthusiasts didn’t considered Virgin Mobile — historically a ‘value’ network — for premium handsets. This needed to change for the iPhone X launch.
Show Virgin’s enthusiasm for new iPhone announcements. Insight showed iPhone fans watched recaps of Apple announcements and nostalgic content about how tech has changed. The new iPhone was expected to be a major upgrade for the product’s 10th anniversary.
The past and future of the smartphone, showcased. I edited a supercut — including annotated captions — of 10 years of Apple announcements, besides a morphing iPhone I animated to show the evolution of each model. It was shared on Virgin Mobile’s social channels.