Game of the Week


Research, copy and graphic design for series of infographics on Virgin Media’s football hub

The Work

Data research, Audience research, Landscape analysis, Article research, Brand TOV review, Copywriting, Graphic design

The Project

Build brand association with football. Consumers didn’t think of Virgin Media when asked about brands associated with football, despite having sport programming prominent in its TV packages. The brand needed content to help gain credibility with football fans.

The Approach

Combine Virgin’s identity with football culture. My research showed football fans engaged with statistical content. I analysed relevant stats and designed and wrote these into infographics that fused football figures with Virgin’s cheeky TOV and visual style.

The Result

Engaging content for a new audience. The client was impressed with the quality of the infographics, and each one received over 500 pageviews, at least 70% of which were new unique visitors to the site. Sales of football packages increased during the same period.

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