Renault Sport Stories
Content strategy and article production for launch of new Renault Sport blog
The Work
Content audit, Keyword research, Audience research, Content taxonomy, Content calendar, Article research, Brand TOV review, Copywriting
The Work
Content audit, Keyword research, Audience research, Content taxonomy, Content calendar, Article research, Brand TOV review, Longform writing
The Project
Re-engage Renault Sport enthusiasts. Renault Sport needed to increase on-site engagement with its UK fan audience by launching a new content hub, Renault Sport Stories.
The Approach
Produce articles around topics of fan interest. I conducted an audit of the Renault Sport forums and search keywords, before devising — and writing articles for — a programme of content catering to the community’s most popular topics and consistent with the brand’s tone-of-voice.
The Result
Audience-driven branded content. The launch of Renault Sport Stories saw a 26% increase in traffic to the Renault Sport site and a 47% increase in average time on page.
